Starting a caramel popcorn business is a great way to make extra money, no matter what the economic climate is like! If you would like to start a caramel popcorn concession business, there are a few considerations to keep in mind. You can also request a free copy of the complete guide to caramel corn profits, How to Succeed in the Caramel Corn Business.
Begin by evaluating the current caramel popcorn market. Take a look at what concession stands, popcorn vendors, concession businesses and local stores are doing. Request brochures from as many caramel popcorn businesses as you can; either call or email, and request the latest brochure or insert that the company sends with gift packs of flavored popcorn. These brochures will give good ideas to generate your own brochures and promotional items, as well as the current price points for caramel popcorn and gourmet popcorn in your area. Remember, use the brochures as starter points onlynever copy something, as you do not know what falls under copyright.
Now, its time to do some recon work! Jump in your car and visit successful caramel popcorn businesses in your area and out of town. See what makes each shop popular and try to find a common thread among all the stores or concession businesses you visit. Look at the dcor, location, available products and more. This will give you a clear picture of what it takes to make caramel corn and turn a profit in your market. While you are out, note the displays, workers uniforms and other things that stand out to you. You will be able to take the ideas you like and put your own spin on them, tailoring them to your market and location.